El nuevo informe de Informes de Expertos titulado ‘El Mercado Español del Comercio Electrónico, Informe y Pronóstico 2023-2028′, ofrece un análisis profundo del mercado del comercio electrónico de España, evaluando el mercado según el tipo del producto, la transacción, el método de pago preferido, el dispositivo preferido para pagos y regiones. El informe analiza los factores clave de éxito y las limitaciones, también rastrea las últimas tendencias en la industria y estudia su impacto en el mercado en general. Además, evalúa la dinámica del mercado, cubriendo los indicadores clave de demanda y precio, junto con el análisis del mercado basado en los modelos FODA y las Cinco Fuerzas de Porter.
The new report by Informes de Expertos titled, ‘Spain E-Commerce Market Report and Forecast 2023-2028’, gives an in-depth analysis of the Spain e-commerce market, assessing the market based on product type, transaction, payment method, preferred devices for payment and key regions. The report analyses key success factors and constraints, tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
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Los aspectos más destacados del informe incluyen:
Descripción General del Mercado (2018-2028)
• CAGR del Periodo de Pronóstico (2023-2028): 5.2%
El mercado del comercio electrónico en España ha despertado y está experimentando un crecimiento exponencial en los últimos años. Se considera el cuarto mercado de comercio electrónico B2C más grande de Europa después del Reino Unido, Francia y Alemania. Una cifra estimada retrata que en España viven alrededor de 47 millones de personas, de los cuales más de 42 millones son usuarios de Internet y alrededor de 29 millones son usuarios de redes sociales. Alrededor de 16 millones de españoles compran online de forma habitual. Las categorías más comunes en las que los consumidores gastan dinero en línea son viajes, ocio y tecnología, producto de belleza y cuidado personal, seguidas de otras áreas de interés como moda, comida y decoración del hogar.
La fácil accesibilidad, el mejor precio del mercado y la comodidad son algunos de los factores que inducen el crecimiento del mercado. Se observa un aumento en la compra de computadoras o tabletas, ya que los compradores optan por la comodidad y la facilidad de la pantalla grande para ver mejor el producto cuando están a punto de comprar cualquier producto. Las crecientes tendencias del comercio electrónico omnicanal y la personalización de productos por parte de varios fabricantes están cosechando oportunidades de crecimiento para la industria.
Además, muchos comerciantes de comercio electrónico están adoptando modelos de entrega más rápidos y están introduciendo varias opciones de pago para satisfacer las demandas de los consumidores y sus expectativas, lo que está impactando positivamente en el mercado de comercio electrónico español. Estas innovaciones están resultando vitales en la penetración del mercado del comercio electrónico en España.
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Industry Definition and Major Segments
E-commerce has drastically changed the business world. It refers to the online sale or purchase of physical goods or services and when all the commercial transactions are facilitated via the internet.
By product type, the market is divided into:
• Household Appliances
• Clothing and Footwear
• Event Tickets
• Books
• Cosmetic Products
• Groceries
• Others
By transaction, the market is classified into:
• B2C
• C2C
• B2C
• Others
By payment method, the market is segmented into:
• Card
• Cash
• Digital Wallets
• Bank Transfer
The devices used for making payments include:
• Computers
• Smartphones
• Tablets
Key regions covered include:
• Andalusia
• Catalonia
• Madrid
• Valencian Community
• Rest of Spain
Market Trends
E-commerce in Spain grew by 36% in 2020, majorly attributing to the COVID-19 pandemic. But it was also noticed that digital platforms were tremendously used for placing orders on promotional days like Black Friday, Cyber Monday, Singles day etc. as consumers received huge discounts on purchasing products during these days. Moreover, huge traffic is experienced on Sundays and holidays, and an enormous number of online orders are witnessed on such days.
The increasing penetration of Internet, social media platforms and smartphones are inclining consumers towards purchasing products and services from online websites, which is inducing the key players of the industry to invest actively and innovate new technologies for satisfying consumers expectations. In major cities like Madrid and Barcelona, Amazon, a key player of the market, installed Prime Now service, free for its Premium customers to increase its consumer base, with which they are able to receive their purchases within few hours of ordering. Such innovations are likely to shape the e-commerce market in the region. Additionally, as payment methods are evolving, it has been seen that most Spaniards prefer to use cards to make payments and the use of digital wallets is also on the rise.
Key Market Players
The major players in the market are:
• Amazon
• El Corte Inglés
• eBay
• Carrefour
• Industria de Diseño Textil S.A.
• PcComponentes
This report covers the market shares, expansions, investments and mergers and acquisitions, among other latest developments of these industry players.About Us:
Informes de Expertos, the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.
Determined to bring client satisfaction, we make sure that our tailored approach meets the client’s unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.
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