Using persuasive writing, writers can take a position on a subject and persuade readers to share their thoughts. Op-eds, reviews, and advertisements are just a few examples of the many various media outlets where persuasive writing can be found. A strong persuasive argument presents the writer’s viewpoint strongly and persuades the reader to agree by combining careful word choice with in-depth research.
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Persuasive writing: What is it?
Unlike other types of writing that are intended to impart information or entertain, persuasive writing is created to persuade the reader to agree with a specific point of view.
The closest similarity between persuasive essays and argumentative essays is that both address significant issues with convincing justifications. The primary distinction between an argumentative essay and a persuasive essay is that the former emphasizes personal experience and makes use of emotional appeals, whereas the latter mainly sticks to the facts (McDonough et.al, 2023).
Additionally, argumentative essays cover both sides of a topic while persuasive essays solely present the author’s viewpoint. As with persuasive speech, persuasive essays frequently use more conversational language and tone in an effort to establish a more tightly connected bond with their audience.
9 effective persuasive essay writing techniques
Since persuasive writing has a broad range of uses, you can use the strategies listed below to write your next persuasive essay as well as other types of writing in which the goal is to persuade the reader.
1. Recognise your audience
Naturally, if you write an essay, your professor will read it and grade it. They may or may not be your intended audience. Think about your target audience when considering the essay topic. What are their views on political philosophies, age, morals, degree of education, etc.? The target audience should always be kept in mind while choosing words and structuring an argument.
2. When selecting a subject, follow your heart
Be sure to choose a topic for your writing that interests you personally. Students consistently perform at their highest level when writing on subjects they enjoy. You’ll feel more invested in your writing and create a more compelling case. Even if your teacher assigned the topic, try to find a method to tie it in with your own personal convictions and interests.
3. Do a quality research
If your knowledge of the topic at hand is scant, you cannot persuade your audience. Analyse reliable sources (in the case of essays, this will be academic sources such as books, journals, and newspapers) to seem more convincing and prepared while writing. You will gather the data and supporting arguments required to convince anyone of the accuracy of your point of view throughout the research phase. Don’t just look for arguments that support your opinions when you’re doing research.
4. Describe your position
After researching academic sources and considering the problem, state your position with clarity. Clearly state the position you intend to take. Contrary to some essay styles, persuasive writing does not promote innovation or obscurity. Here, you should begin by stating your position before supporting it with facts and other persuasive techniques. See why syntax and spelling are important for writing a great essay in addition to developing a thesis and gathering evidence.
5. Present convincing proof
After stating your position, you must provide evidence to support it. Nothing is more effective in this regard than citing reliable scholarly sources. Your point of view is proven to be accurate by using passages from books, statistics, and percentages, or just by relying on the theories of other scholars. Credibility is enhanced by the use of evidence. You’ll have better success persuading the audience that you are correct if you cite authors whom the readers are familiar with and respect while also relying on facts.
6. Repeat ideas
One of the most effective persuasive writing strategies is to restate your primary points. Repeat your thesis in the other essay sections like you did in the introduction. If not, the reader could become distracted. Reiterate your thesis as you cite passages from books, offer an illustration, and reword it. Repeating your thoughts will help them stick in people’s minds, according to learning psychology specialists.
Remember to proofread your work after you’ve completed writing it to catch any stray mistakes.
7. Make figurative reference
Use metaphors and analogies to successfully support your arguments. The reader is more likely to accept your thoughts as true if you relate them to something that already existing in their mind. Therefore, use analogies that are well-known, comparisons, and rhetorical inquiries. They’ll not only enliven and entice your writing but also persuade the audience to support you. Don’t go overboard with your creativity, though; your essay should be fact-based like any other academic document.
8. Provide readers with a look future
Giving your readers a future outlook is one of the best ways to stir them up for or against something. Not all concepts will be responsive to this approach. However, this approach alone will amaze the readers if you can analyze the data and make a prediction of what will probably happen in the future. You may, for instance, anticipate how much the ocean level will rise while writing about climate change. To do that, though, you must conduct an in-depth study; otherwise, your predictions would come out as fantastical statements.
9. Address any possible objections
To assume that the readers will instantly agree with you is naive. You’ll almost certainly encounter objections, and knowledgeable readers can entirely perplex you. Consider the possible objections the paper reader might raise. Don’t overlook the opposing arguments either; respond to them in writing or plan how you will address them in class. Your chances of convincing the audience will greatly rise if you prepare in advance and gracefully handle any concerns.
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Conclusion
In a wide range of media spots, persuasive writing is an effective tool for persuading readers to agree with your point of view. Consider your audience when creating an argument, select a subject you are enthusiastic about, and do deep research to gather evidence.
In your essay, make sure to clarify your perspective clearly, back it up with arguments, and restate important ideas. For involvement, use analogies and prospective language, and politely respond to any potential concerns.
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