According to the report by Expert Market Research (EMR), the global matcha tea market size is projected to grow at a CAGR of 7% between 2023 and 2028. Aided by the burgeoning demand for health-enhancing beverages and the growing trend of health consciousness, the market is expected to grow significantly by 2028.
Matcha tea is a finely ground powder of specially grown and processed green tea leaves. Known for its unique vibrant green colour and myriad health benefits, matcha tea has found its place in many cultures, especially in Japan, where it forms an integral part of traditional tea ceremonies. Matcha tea is packed with antioxidants, notably epigallocatechin gallate (EGCG), and offers benefits like boosting metabolism, improving brain function, protecting against heart disease, and lowering the risk of cancer.
The burgeoning consumer demand for health-enhancing beverages is a primary driver for the global matcha tea market growth. Increasing awareness of the health benefits of matcha, including its antioxidant properties, has led to a significant shift towards the consumption of matcha tea. Furthermore, the trend of incorporating natural and organic products in diets, spurred by rising health consciousness, is contributing to the soaring popularity of matcha tea.
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The matcha tea market expansion is also spurred by its expanding application in various industries. In the food and beverage sector, matcha is a popular flavouring agent for a host of products, including ice creams, pastries, chocolates, and beverages, lending a unique taste and an appealing green hue. The cosmetic industry leverages matcha for its skin-nourishing properties and incorporates it in a range of products such as face masks, creams, and lotions. Additionally, matcha’s potential stress-relieving properties make it an ideal ingredient in wellness and spa treatments, increasing the matcha tea market demand.
Moreover, the rising demand for plant-based and vegan products has led to an increased focus on matcha tea as a beneficial ingredient for these dietary preferences. As veganism gains traction, matcha tea is recognised as an excellent vegan-friendly source of antioxidants, vitamins, and minerals, thereby boosting the market growth.
The matcha tea market development is further facilitated by the innovative marketing and packaging strategies adopted by matcha tea producers. Unique packaging designs, combined with the product’s health benefits, have attracted a wide range of consumers, from health enthusiasts to millennials seeking novelty in traditional products.
Further, the proliferation of specialty tea shops and cafes worldwide is propelling the matcha tea market growth. The ever-growing trend of ‘tea culture’, especially in Western countries, has seen a significant surge in matcha-based drinks and desserts. Matcha lattes, smoothies, and even matcha-infused cocktails have gained substantial popularity, thereby intensifying the demand for matcha tea in the market.
Matcha Tea Market Segmentation
The market can be divided based on nature, type, form, distribution channel, and region.
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Market Breakup by Nature
• Organic
• Conventional
Market Breakup by Type
• Regular
• Flavoured
Market Breakup by Form
• Powder
• Liquid
Market Breakup by Distribution Channel
• Hypermarkets and Supermarkets
• Speciality Stores
• Food Service
• Online Stores
• Others
Market Breakup by Region
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global matcha tea companies. Some of the major key players explored in the report by Expert Market Research are as follows:
• The AOI Tea Company
• Encha Life LLC
• Green Foods Corp
• Ikeda Tea World
• Ito En, Ltd.
• Marukyu Koyamaen Co., Ltd.
• Others
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